(In which I disagree with BooMan and pretty much everyone other political observer.)
This is being called a gaffe, but I don’t think so:
Top Romney Adviser Says Romney Can Change His Positions After The Primaries: ‘It’s Almost Like An Etch A Sketch’
… Appearing on CNN this morning, Romney Communications Director Eric Fehrnstrom was asked if he’s concerned that Romney may alienate general election voters with some of the hard-right positions he’s taken during the primary to appeal to conservatives. Fehrnstrom brushed this concern off:
HOST: Is there a concern that Santorum and Gingrich might force the governor to tack so far to the right it would hurt him with moderate voters in the general election?
FEHRNSTROM: Well, I think you hit a reset button for the fall campaign. Everything changes. It’s almost like an Etch A Sketch. You can kind of shake it up and restart all of over again.
This is perfectly timed — it comes precisely at the moment when Romney has sewn up the Republican nomination. It won’t hurt him with Republicans, who are stuck with him; if they want to beat the person they think is the most evil man who ever lived, Barack Obama, he’s all they’ve got.
Now Romney is preparing to finish off Rick Santorum with wins in states where Republicans are more moderate (New York, Connecticut, New Jersey, California). So this won’t hurt him much in upcoming primaries — he’ll get plenty of votes sending the message that he’s a right-centrist.
But then, after that, he has to win over low-information swing voters. How does he do that? Well, he gets the press to stop talking about him as if he’s become one of those wingnut crazies, that’s how (even though he has). As Greg Sargent points out, Fehrstrom spoke to a couple of CNN hosts and they didn’t bat an eyelash:
Note how casually these remarks were greeted by the panel of commentators, as if his kind of thing is just business as usual. As I and others, such as Steve Benen, have been pointing out, it seems likely that many commentators will forget all about Romney’s flirtation with far right positions and grant him the presumption of moderation the second he becomes the nominee. It will be widely accepted that Romney didn’t really mean any of the things he said to get through the primary; all that silly stuff was just part of the game. The above foreshadows this perfectly.
Precisely. The press isn’t going to treat this as a shameless flip-flop on the part of a candidate who has no core. Insider journalists are cynics — and, moreover, insider journalists want this to be true, because most of them really, really don’t want to confront the possibility that the Republican Party (many of whose members are their friends, dammit!) has gone completely bonkers.
So they’ll sell the message that Romney is going to be a Republican in the Eisenhower/Ford/Poppy Bush mode — no matter what he says, even if he’s praising the Paul Ryan budget or threatening to “get rid of” Planned Parenthood funding. Anyone who says that Romney will govern from the far right will be deemed an alarmist by the mainstream press, even if the prediction is based on words Romney has actually uttered. Silly Cassandra! Don’t you know he’ll just Etch A Sketch all that away?
Me, I think President Romney would be a puppet of crazy teabaggers in Congress, and of the billionaire Koch retreat attendees who own them. I think he’ll give us a national version of the right-wing state governments we’ve had across the country since the 2010 elections. Which makes me a silly alarmist who doesn’t know how an Etch A Sketch works, I guess.
(X-posted at No More Mister Nice Blog.)
I have to run out for a little bit, but I just wanted to offer a brief response.
This is true as far as it goes. And, who knows, maybe there is even a little truth to the idea that Romney is just doing what it takes (however poorly) to win the nomination, and he really is closer to the soulless hack who said whatever it took to win in Massachusetts than the soulless hack who has been saying whatever it takes to win this contest.
But I think your analysis of the effectiveness of the etch a sketch strategy is better modeled for 2000 than 2012. We’re a different country now and the cable and broadcast tv networks are not the only show in town.
With social media, the artistry of the left has a platform to blossom, and the teevee will pick it up, too.
Also, Romney has been branded a flip-flopped which makes any further flipping come with an inordinate cost.
goddamn spellcheck changed flip-flopper to flip-flopped.
So even our glorious leader can’t go in and change his own posts? How democratic of the software.
I think the etch a sketch thing shifts (or has the potential to, if played right) the narrative away from mere flipflopping to one of the most cynical, contemptuous remarks a campaign has ever made about its own voters. How much more insulting does it get than comparing the minds of your minions to an instantly erasable blank slate that only needs a little shake to effect a total mindwipe? What does it say about his intentions if he gets to the White House? Romney basically just put his own target voters somewhere on the level of the Walking Dead, who are instantly distracted every time there’s a new noise somewhere.
he has to win over low-information swing voters: agreed, but he still needs a major makeover from his handlers. Regardless of this or that flip-flop, shake of the etch-a-sketch, or what have you, he just comes across as a smarmy, rich jerk-off with whom no one would want to have a (non-alcoholic) beer.
I think we all know that Romney will put on a “moderate” mask for the general. That’s why the establishment GOP sees him as “electable”, however stinky. Santorum, Gingrich, and Paul can’t plausibly try that.
What the
gaffestrangely revelatory admission about Romney’s intent to mindwipe his minions once they have no further options does is confirm, in a vivid way, what has been the primary image he’s had all along.You assume the media will control and enable the mindwipe, but the Dems, if they have any right to power, won’t. Neither will the Net or the comics. This is not just another “gaffe”. It will have a lasting impact because it resonates so deeply with what nearly everybody already feels about Romney.
The CNN panel took the remark as one meant for insiders. Insiders who undertand the historical translation of a front runner annointed a national candidate and then pivoting to woo the center.
But at this moment in the campaign the comment will be reworked to death by all the opponents to tell anyone that has or is thinking of voting for Rom will be a sucker.
It’s all about timing and it used to be about who you were talking to but not so anymore.
.
Secret Service code names for Romney and Santorum revealed: Javelin and Petrus
"But I will not let myself be reduced to silence."
Steve:
I would ordinarily agree with you. However, people already despise Mittens. Look at his really shitty favorables!!
Etch-A-Sketch is going to stick to him like glue.
And it will hurt. Because people want to think that leaders have principles. R-Money has none.
Why did John Kerry lose? Didn’t he come off as a guy who was too hedged, too calculating?
R-Money is like that but less adept at it.
No way is this “good news for John McCain”.
Yes, the GOP will rally around him. They were always going to do that. But you need more than the GOP to win an election.
dude,
if you’re JUST waking up to the danger that is the soulless human cipher known as Willard Romney, you haven’t been paying attention.
the man would sell his Mama for a block of votes.
a man whose only true belief system is that HE should be President
is the one person who should NEVER BECOME PRESIDENT.
period.
He’s not just waking up to it. That’s not the issue, the issue is the fact that Romney’s own adviser not only just stated it publicly, in so many words, but seems to think that it’s the ace up Romney’s sleeve. And the question is whether that was a gaffe or a deliberate signal. Steve as usual takes it as a fiendishly clever signal which, by the very fact that it was said, reveals its devastating power. I don’t think so.
One thing that was left out is that there already has been a negative response from the Santorum campaign. “We all knew Mitt Romney didn’t have any core convictions, but we appreciate his staff going on national television to affirm that point for anyone who had any doubts,” said Santorum spokesperson Hogan Gidley in a statement.
Maybe this is an extension of Rove’s theory of political warfare. You not only attack your opponent on his strengths, you praise your own man for his weaknesses. Because there is no bigger weakness in Romney, and no better image for it, than to call him the “Etch-a-Sketch” candidate.
Anyway, this is the age of video archiving and google. This is not going away, the hard right positions he took for the primaries are not going away, and even without this gaffe, Romney’s many conflicting positions are all on record, and we’ll continue to hear all about them. Besides, as he softens his hard-right positions, the Tea Party base will get even more disgusted with him than they already are.
In agreement with your last point. How far can he move from his positions and not persuade his potential voters to stay home? As much as they hate Obama, many gopers won’t appreciate being taken for granted.
It’s deeper than that – the left doesn’t appreciate being taken for granted; the right abhors a traitor, and that’s how Romney would be (is?) viewed by many on the right.