As Shane Goldmacher and Elaina Plott of the New York Times report, the 2021 CPAC Convention in Orlando revealed that “woke mob” and “cancel culture” are the new catchphrases of the conservative movement. This is in part an expression of fear that conservative and religious values are losing currency in American culture, seen in particular through the deplatforming of ideas that give offense. This can take the form of campus boycotts, suspended social media accounts or the refusal of platform monopolies like Amazon to carry controversial books. In the context of the ongoing COVID-19 pandemic, it’s also an expression of frustration that what’s good for thee is not necessarily good for me.

Senator Ted Cruz of Texas, one of his party’s most adroit culture warriors, summarized the annoyance and alienation felt by attendees at the right-wing gathering because of the continuing pandemic.

“You can French kiss the guy next to you yelling ‘Abolish the police’ and no one will get infected,” he mocked. “But if you go to church and say ‘Amazing grace,’ everyone is going to die.”

It doesn’t matter that church choirs have repeatedly served as superspreader events, the idea is that there’s a double standard. When Trump held political rallies during the pandemic he was called irresponsible, but there was far less criticism of people gathering in the streets to protest the murder of George Floyd by Minneapolis policemen. Moreover, religious conservatives opposed to LGBT rights see their books pulled off the shelves when equally unpopular ideas espoused by the left go unmolested. There’s enough of a point here that we don’t really need to contest the grievance or nitpick Cruz’s logic.

Rep. Jim Jordan of Ohio, the ranking member on the House Judiciary Committee, requested on Monday that chairman Jerry Nadler hold a hearing on “cancel culture.”

https://twitter.com/JudiciaryGOP/status/1366498209498071040?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1366498209498071040%7Ctwgr%5E%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fthehill.com%2Fhomenews%2Fhouse%2F541093-jim-jordan-calls-for-judiciary-hearing-on-cancel-culture

Conservatives clearly think this is a winning issue for them, but I think it probably does a lot more to mobilize their base than it does to improve their chances of winning over undecided voters. There’s a segment of the population that feels stifled by “political correctness” and another overlapping one that is generally hostile to “elite” opinion. But unless the Republicans can articulate a broader message than resentment about being “cancelled,” I don’t see them getting much traction.

The best avenue for them is to focus on the power of Big Tech. This is a bipartisan concern that touches on not just censorship but privacy and anticompetitive practices. Of course, they don’t actually want this to be a bipartisan issue because they’re not interested in actually solving the problem, especially if they’d have to share the credit. They want the issue, and the issue doesn’t work unless it’s something uniquely vexing to Republicans.